Mr Swindell
How did you hear about MBT's?
Why did you buy MBT’s?Where did you buy them?
From the health benefits such as good posture, have you noticed a difference?
How many pairs of MBT’s do you own?
Why do you prefer MT’s over other shoes?
How much do you spend on MBT’s?
Would you spend more on other types of shoes?
How much on average do you spend on other types of shoes a year?
Would you consider wearing other types of shoes such as ‘fit flops’?
Do you wear them everyday?
Did you get a DVD with your MBT’s, if so how did it help you?
Clarks
Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?
I believe each letter for broadness has a different sizing could you roughly explain these?
It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers? Do your wide ranges vary much in price?
Why is that they vary?
After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?
Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?
You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?
I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?
My own personal research has concluded that the average size for women is 5do you agree with this?
And for men 9 do you agree with this? I am led to believe you offer a foot health service, why do you find it essential to provide extra care?
Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?
Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?
Jessica Gibbons
I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?
Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as Marks n Spencer's wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?
Are wide range shoes more expensive then standard range?
What are your opinions on this as a buyer?
Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?
How many shops do wide range that you shop in?
What style of shoes is most common within a wide range?
How many pairs of shoes do you own? And of which are part of a wide range?
Do you find it a nuisance when buying shoes for special occasions?
Above is a list of questions that we plan to ask in the different interviews that we have planned.
New Look
You stock numerous styles including sandals, pumps and stilettos, which style would you say is your biggest seller?
Why do you thing this is?
Does it vary depending on seasons?
Your wide range seems to be really popular, what persuaded new look as a store to start the range?
How long has the wide range been around?
Do you think the increase is government awareness over obesity has influenced you wide range sales?
How many styles are duplicated in the wide range?
Is their styles unique to just the wide range?
You stock shoes made from different material what are the advantages of selling shoes from different material?
Sadie Harding
What is your favourite style of shoe? Why?
Where do you buy the majority of your shoes from? Why?
What do you tend to look for in a shoe? Why?
What is your favourite shoe shop? Why?
How much would you spend on a pair of shoes?
What shoes do you think is in the trend, at the moment? Why?
What shoes do you wear most often? Why?
Do you have work shoes?
Why do you wear them certain ones for work?
What do you think about shoes in general?
Quirky facts
Quirky facts
1.It is illegal to walk down a street in Maine with your shoelaces untied.
2. In North Dakota, it is illegal to lie down and fall asleep with your shoes on.
3. American President Abraham Lincoln, had size 14 feet
4. The average person walks the equivalent of three and a half, times around the earth in a lifetime.
5. One quarter of all the bones in the human body are found in the feet.
6. Left handed people are generally left footed as well. They also tend to put their left foot forward first when they walk.
7. The first walk for charity in the UK took place on Boxing Day in 1959 in aid of the World Refugee Fund. A total of 21 walkers paid 1 shilling (5p) each to enter and raised £20 in sponsorship. The furthest anyone walked was 50 miles.
8. You need to use 200 muscles in your body to walk
9. It is against the law to take your shoes off if you have smelly feet in a theatre in Winnatka, Illinois.
10. Charlie Chaplin, Hollywood's silent comedian with the splay footed trademark walk, had his feet insured for $150,000 (£33,500) in the 1920's; a fortune at the time.
11. President Bush and Saddam Hussein both have their shoes made by the same Italian shoemaker!
12. The average American woman buys about five pairs of shoes each year; the average man, about two pairs. As a rule, men's shoes last longer and remain in fashion longer than women's footwear
13. The shoe size of the average American adult woman: 8.
14. Footwear should always be comfortable from the start--no shoes should require "breaking in."
15. To obtain the best fit, try shopping for shoes later in the afternoon as feet may be slightly swollen.
16. According to Harper's Index, the average increase in the protrusion of a woman's buttocks when she wears high heels is 25 per cent.
17. Sarah Jessica Parker, Linda Evangelista and China Chow all have Manolos named in their honour.
18. Imelda Marcos, wife of deposed Philippine president, Ferdinand Marcos, left behind approximately 1,500 pairs of shoes in her shoe room when they fled the country.
19. Going back farther in history, to 1793, it's said Marie Antoinette was so fond of fashion, and especially shoes, she spent the fortunes of France on these passions, and even went to her execution wearing two-inch heels.
20. Henry VIII initiated the craze for wide-tied shoes in England, presumably to hide his gout-swollen feet.
21. The average American woman owns 27 pairs of shoes.
22. 4 in 10 women have bought shoes which they have never worn
24. Over the next 13 to 14 years many of these will fuse together to form the 26 bones that make up the mature adult foot.
25. The adult foot has 26 bones, 19 muscles, over 100 ligaments and thousands of nerve endings.
26. Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes. The majority of these are caused by ill-fitting footwear worn as a child.
27. It will take approximately 18 years for a child’s foot to fully develop.
28. A baby’s foot will grow faster through the first 3 years of life than at any other time in their life.
29. In the first 10 years a child’s foot will grow about 6 inches bigger than the size of their feet at birth.
30. A baby’s foot arch does not fully develop until 2 or 3 years.
31. The foot has 250,000 sweat glands releasing about a quarter pint of perspiration every day - the baby’s foot perspires twice the rate as an adult!
32. The temperature inside a child’s shoe can reach 120 degrees!
33. Children take in excess of 18,000 steps a day! Most feet walk about 70,000 miles in a lifetime - that's four times around the earth!
34. Every time the foot hits the floor when walking it's the equivalent of twice your body weight. Running increases this to up to three times your body weight. Not all of these facts were used as some where American and didn’t fit in with are documentary.
As well as plan out the different questions for the interviews we also did some ideas of how to place the different interviews and what would look good for the mise-en-scene. Below are the scans of the storyboards that we did.
For some of the interviews we had to ring up companies and plan out interviews and ask for permission. Below is a recoding of some of the phone calls.
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