Print and Radio advert

Print and Radio advert

As well as produce the actual documentary, we had to produce a radio advert and a newspaper advert. To do this we started to look at different types of adverts as a class and come up with a simple code and conventions that they all face.

We came to the conclusion that all radio adverts:

Had extracts from the actual documentary

Voice over from the documentary – often clips of the voice over in the documentary but others that added still to be done using the same voice. Often the voice over would be questions causing an enigma code so that the listeners would have to watch the documentary to find out the answer.

The time of the documentary

The channel that is it going to be on

Radio adverts of often kept short and quick so the audience isn’t bored it last no longer the 50 seconds

There is often music in the background that will either feature on the documentary or have a relevant to the subject.

Here are the radio adverts that we listened to:



We came to the conclusion that all newpaper adverts:

Have a main central image that is very eye catching and the mise en scene of the image is relevant to the subject of the magazine. This image will often make you thing as it is different making you want to watch the advert.

There is little text on the advert often just the time and the date then maybe even a tagline to make you think again making you what to watch the documentary.

They always have the logo of the channel in stead of saying what channel it is on as people know all the different logos.

It also has the scheduling of the program on it.

Here is the website that we looked at for the newspaper advert: http://www.4creative.co.uk/flash/#/keywords/print_ad/factual_cutting_edge_storm_junkies

To get all of this work done we split you can each took on a different section. After coming up with each of the ideas and planning them together we each went of and produced the work, asking for advice and checking with each other along the way.

Ideas

For the new paper advert we came up with the idea of having a big shoe image that was made up of little shoes inside of it. As if would be effective and eye catchy to look at. Then have the channel for logo and the time and date in the bottom cocner and have the title of the documentary at the top. We decided to do it like this as it is known as a teaser advert as it is teasing the audience as they aren’t getting much information making them want to go an watch the documentary to find out. We also did it like this as after looking at different example the channel for adverts were mostly like this and as are documentary is going to be on channel four we decided to follow their code and conventions.

Here are the deigns that were planned for this advert.

For are radio advert we decide that we were mostly going to use clips from the documentary and the main clips that we wanted to use were the voxpops as it shows the listener that is a documentary done for the public as the public are being featured in it. Also we decide as it was little clips of footage it would be fast and funky and young sounding which is the idea that we are going for. We also decided on using fast pace music to keep up with this theme.

This is the edit decision list that we did for the radio so who ever was to do it would remember what we had decide on and be able to find the exact footage of the documentary. We also planned out the voice over script that we would to get off the footage and other things that would need to be recored.
Voice Over for Radio Advert

-Shoes are they the new drug of choice?Is wearing the hottest new pair of designer heels addictive? (an addiction?)

-What is it exactly that hooks us in the shoe depertament? Is it comfort, fashion or just basic necessity? -Men, women, boys and girls- we all wear them?

-Comfy Funky and Essential. Thursday. 9 0'clock. Channel 4.

-Take a walk in our shoes..... -Where did they originate? Where are they going?

The production work

As at this point we had everything decided on we split the work to get it done quicker. Sasha did the newspaper advert and Whitney did the radio advert while I added the finshing touches to the editing of the documentary checking sound levels, checking cut away and making sure that all transitions moved smoothly.

For the print advert that Sasha was doing she went onto the following website to produce a example the main image to show the rest of the group and check that we think it would still suit are audience. This is the website that Sasha used to created the example image.http://www.polyvore.com/ below is some work in process of making the example.

After doing this and seeing the example image we all decide that it was the image we were going to go ahead with. We then went out and took different images of different types and styles of shoes to then create the over all image in Photoshop. After cutting out all of the individual images of shoes and laying them out in the right position, Sasha then added the channel four logo, and the time and the date of the documentary to the advert. She added a block around the time and date as while research into different articles we found this was a common factor in all channel fours adverts.

For the radio advert that Whitney produced, she edit the sound away from the actual footage of the documentary to make an advert. She then imported the different sounds into Adobe Audition. She kept to the editing decision list that we decide on and kept playing it aloud to the rest of group while working to check we liked it. Also she had to play around with the different sound levels checking the listener would be able to hear everything clearly without having to adjust the sound when listening. We arranged for the recording of the voice over to be recorded It was then added to complete the advert and tie it all together.

Below are some print screens of the radio advert work in process.

Editing process

As we haven’t used the editing software on the computer for a while when we first started to edit it was only the basic that I knew and had to tell the rest of the group, but as we got future into it things started to come back to us and we were then able to edit to our highest abilities.

To make sure that we all took it in turns to edit and knew how two use the software we divided it into different sections that they would edit but talking to the rest of the group the whole time to make sure that we all agreed with what was being done.

As I designed the opening titles I asked the group if I could edit them. To do the edit the opening titles was tricky at first as there is many different layers to the video footage to add at the same time, after I got all the footage on the timeline I then started to add the footage onto the same screen as there would be three different moving video footage going on the screen at the same time. I then resized them and added a white background to make them stand out, also added the graphics that Sasha had made in Photoshop. Then it was ready to add the music that I have edited in a different software called Adobe Audition, I cut out the chorus of the song and edited it down to the exact time that was needed for the opening sequence. The reason why I cut out the chorus was it is the most catchy and funky part of the song and it is very happy and will hopefully make the audience feel this.

We had a collection of different songs all relating to shoes that we could use within are documentary. We decide on the song ‘New shoes’ by Paolo Nutini for the opening titles as out of all the different songs it was the most up to date and the one that went with the target audience the most. The other songs that I download for the documentary were the sound track to the film ‘Foot lose’, Evlis presley Blue suede shoes and finally ‘these boots are make for walking’. We used two of the these within are documentary, we decide to add them to different cut way shots that had no voice over and add one of the songs to the graphic that we had in them.

While we were adding we where always checking to see whether everything was relevant towards are target audience a prime example of this is the voxpops. As are target audience is mainly women we made sure the voxpops where mainly done by women, also some of the things weren’t suitable such as swearing even though are documentary would be on after the 9 o’clock watershed we still didn’t feel it would fit in with the documentary itself.

Here are some screen shots that I took at different stages during the editing process.

This is a scene shot of me editing the different music on Adobe Audition. This is a scene shot of me changing the different sound levels.

This is a shot of me importing the video from the cameras to the computer.

While we were adding we where always checking to see whether everything was relevant towards are target audience a prime example of this is the voxpops. As are target audience is mainly women we made sure the voxpops where mainly done by women, also some of the things weren’t suitable such as swearing even though are documentary would be on after the 9 o’clock watershed we still didn’t feel it would fit in with the documentary itself.

I thought as a team we worked very well together as we all had are own sections but asked each other what they thought and we weren’t afraid to tell the truth if we didn’t like it. We would use are spare time and organised with each other when we were going to do it and what parts to do.

After we finished editing it we all sat down as a group and watched the documentary, made our own notes as what bits we would thought we could improve and checking all the volume alright thought out the film. After it finished we then disused what notes we had each come up with.

As we more onto the next section of are work I decide to carry on adding the finishing touches to the documentary as the others moved onto the print add and the radio add.

Permission Letters

We needed to sent an email to the ask the companies if we were able to play there music on our documentary. Below is a copy of the email that we sent.

To: humanresources@sonymusic.com

From: Sasha Jones

Dear Sony Music Records,

We would like to use the following songs in a documentary we are producing for our A Level coursework:

Paolo Nutini- New Shoes

Footloose soundtrack

Elvis Presley-blue suede shoes

We will not allow any other resources to use your music tracks in any way, we will not edit them in any way and will only use them in our documentary.We would really appreciate it if you would give us permission to use your songs.

Yours Sincerely

Sasha Jones, Natalie Allcock, Whitney Griffiths

Fliming process

I believe that the filming process went very good for us as a group. As are documentary is about shoes we did most of are filming in a shopping centre in Liverpool. We planned are time in detail before we went out on different days to film, we did this so we weren’t wasting anytime while there. We went early for some of our filming so that we get a number of different cut away shots in different shops, the reason for us going early was so that there weren’t many people around once we had most of the different cut away shots done it was mid day so there were more people around so we could get are vox pops done. To make sure we had enough vox pops we went to the same area on two different days, as some of the answer given we could use and others we couldnt.

We did most of are filming as a group and we all went together so we could all decide what shops we like the look of and what angels what would best. We each took it in turns to film and interview and be the interviewer. I filmed the Mr Swindelle’s interview which I feel went very well and was filmed to the best of my abilities.

This is an action shot of us doing are vox pops.

This is a shot of us checking the mircophone was working and checking out the mise en scene for our vox pops.

Are interviews with a shop assistance in Kelly Clarks we had to ring up and plan in advance, went we arrived there they said we were allowed to film anywhere. There was a lovely well lit quite area in the far corner of the shop floor we decide as a group that this would be a lovely mise-en-scene for the interview, we did have one problem with this place it was there was a mirror very close to were we where filming, as we didn’t want to get the mirror in a shot as it would be a distraction to the audience watching we were able to place Kelly to side of the shot as we had planned. It word as find as she was still positioned to the side but not as far over as we would have liked. Other interviews that we planned were with Mr Swindelle about the health shoes that he wears. It was hard for us to find a good mise-en-scene as he came into school for us to film him all about the MBT footwear that he wears. So with the quick thinking of are group we came up with the idea to get a image of the shoes up on a computer scene so there was something relevant to what the was talking about in the mise en scene.

Unfortunately we were let down by two of our interviews, one of are interviews at a New Look store, as we arrive they pulled out on us even thought we had rang up in advance to say if it was ok to film. Another interviewee pulled out of us Jessica Gibbions talking about wearing wide shoes, as was unable to meet us with us for the filming as she had a family emergency. This left us two interviews down and not much time to try and plan more. We interview Sadie as she a shoe manic and has a many views and many different pairs of shoes. The mise en scene for this interview was hard but as Whitney a group member went of to do the filming for this quick interview, was quick with her thinking decide to add some of Sadie’s shoes to the bedroom in which the interview took place. The final interview that we did was with Lisa talking about kids shoes. As are target audience is aimed at 18- 30 year old women they are mostly likely to have children or be an aunty or god parent to a child so we thought it would be good if we had an aunty talking all about where they get the children’s shoes from one what places they think are the best. This interview then tied in with the Clarks interview as they were both talking about child’s feet. The mise en scene for Lisa interview was in the child bedroom so it was clear she was talking all about the child. The room was very dark but Sasha who was filming the interview tried to make it as light as possible.

When film we did an equal amount of filming, an all had an equal say in what to film and what type of shot to use. To help us get different angled shots we use different levels that we could find such as using a bin to create a high angle shot and within different shops we used different items such as chairs and stools to help us get this angle. We wanted to add a mixture of different shots into documentary should as a tracking shot, so to create this effect I drove the car alongside what we wanted to film to create the effect of using a dolly. Always to create another type of tracking shot we used the escalator in the shopping centre.

These shots of us using different levels and objects to
help us get the perfect shot and many different angle shots.

This is an action shot of Sasha asking if we can film inside the Everton shop as we asked before filming in or outside of any shop. For this shot we held the camera still and turned it around to get a panning shot of the shop Office.

These are some pictures that we took when we were filming and playing it back checking it if was the right shot, and seeing if we need to film it again.

We made a list of what needed filming during the day,

here is a shot of us checking and ticking off our list.

Ticking and checking of the to do list ( please note this is a pen in my mouth)

We took a section of photographs that we use for possible cut away shots this is just a collection of some of these photos.

Permission form

We filming anyone under the age of sixteen we gave then this permission form to get filled in by a parent or guardian. Below is copy of the permission form that we gave out.

Dear Parent/ Guardian,

As part of my A-Level Media coursework I am producing 5 minutes of a documentary. For all under 16’s I need permission on behalf of them from their parent or guardian.I would really appreciate it if you could fill in the slip below to allow me to feature them in the documentary.The documentary will not be broadcasted and will be kept confidential.

Yours Sincerely

Sasha Jones, Natalie Allcock and Whitney Griffiths

-------------------------------------------------------------------

I give permission for……………………………………..to feature in the documentary ‘Comfy Funky and Essential’

Signed…………………………………(Parent/Guardian) Date…………………………............

Production Material

Story boards

To help us plan the opening titles and come up with different design ideas, we created story boards. We each came up with ideas and decided on which one we liked the most, I came up with the original plan which was to have different shots of different types of shoes doing different things. After we had the basic idea we them came up with different changes to make it perfect for the target audience and to fit in with the theme of the documentary. As the target audience is 18-30 year olds we decide we wanted a fun sound track and lots of colours on the opening titles to make it look young and funky. To help make the shot look young and funky I had the idea that lots of different images could come on that the same and when leaving left the title behind them, but as I ideas got on an other member added things in we got the idea that the images would be in different sizes and would show a different element of are title ‘Comfy Funky and essential’.

Below are the different storyboards that I came up with, each time I had designed an idea we sat down as a group looked it over and decide on changes that could be made until we came up with a final idea.

1st Draft

2nd Draft


3rd Draft

Final Ideas

Voice Over for Documentary

A voice over is important in a documentary as it ties everything all together. We wrote out a script for our documentary.

-We look at shoes for men, women boys and girls, delving into the history and the new technologies. This is your views on shoes

-The best high street shoe shop tells us the benefits of their shoes.

-Shoes are becoming a new drug, the buzz of choosing, buying and wearing them is getting people addicted, Sadie tells all-Shops are starting to create styles of shoes to help maximise comfort

-Government cracking down on obesity it has developed the new exercise shoes, making exercise part of everyday life. We speak to a Masia Barefoot technology wearer and the health benefits it has given him.

Logging sheets

Below is a copy of the logging sheets that we produced. These logging sheets came in handy as when it came to getting the right footage of the tape we were able to do it saving time keeping on track to meeting deadlines. Edit Decision list

We produced a edit decision list so that we would know what was going in are documentary at what point and with what type of edit is to be done. We also produce this list so that we could go and edit eventually an know what is to go in documentary and in what place. Below is a copy of the edit decision list that we did.

Interiview Questions

Interview Questions

Mr Swindell

How did you hear about MBT's?

Why did you buy MBT’s?Where did you buy them?

From the health benefits such as good posture, have you noticed a difference?

How many pairs of MBT’s do you own?

Why do you prefer MT’s over other shoes?

How much do you spend on MBT’s?

Would you spend more on other types of shoes?

How much on average do you spend on other types of shoes a year?

Would you consider wearing other types of shoes such as ‘fit flops’?

Do you wear them everyday?

Did you get a DVD with your MBT’s, if so how did it help you?

Clarks

Most High Street Shoe shops only sell basic sizes such as 6 what persuaded Clarks as a company to start the wide foot range?

I believe each letter for broadness has a different sizing could you roughly explain these?

It is a known fact that 70% of foot related health problems come from wearing the wrong size shoes; do you find having such a precise sizing range is popular with the customers? Do your wide ranges vary much in price?

Why is that they vary?

After researching I discovered the most popular size for broadness for women is D and for men G, does this show in your sales?

Men are associated as not a lover of shoes but after gathering information for my documentary I have realised that this is not true and they love shoes as much as women, who would you say are your most popular customers, female or male?

You don’t just stock adult ranges you also stock children’s range, and from experience Clarks is their first shoe shop I I got my first shoes as a child from Clarke’s and I remember getting my own little picture, does this encourage more sales of children shoes or is it equal?

I think I have big feet as I am a size 8 and sometimes they don’t fit so I have to try and buy a 9 but a lot of places don’t stock them, do you have sizes for larger feet?

My own personal research has concluded that the average size for women is 5do you agree with this?

And for men 9 do you agree with this? I am led to believe you offer a foot health service, why do you find it essential to provide extra care?

Another of our interviews said she probably owns a variety of shoes sized 5-7 I found this rather shocking, before getting measured correctly do many of your new or old customers wear incorrect size shoes?

Do you find every new pair of shoes bought you should get re measured or do you take a certain time period between measurements?

Jessica Gibbons

I believe once you have wide feet you always had wide feet, so were it easy to locate wide ranges in shoe shops or as you grew older were it more difficult?

Wide ranges in high street shops have only just started coming into place especially in younger aimed shops, new look is one of the best for wide range for teens were as Marks n Spencer's wide range is good for the older audience, do you find it difficult to buy particular styles in the wide ranges on offer?

Are wide range shoes more expensive then standard range?

What are your opinions on this as a buyer?

Wide ranges are there to add comfort to the feet as they have a better fit however if you fell in love with a pair of shoes that as standard fit would you compromise comfort for style?

How many shops do wide range that you shop in?

What style of shoes is most common within a wide range?

How many pairs of shoes do you own? And of which are part of a wide range?

Do you find it a nuisance when buying shoes for special occasions?

Above is a list of questions that we plan to ask in the different interviews that we have planned.

New Look

You stock numerous styles including sandals, pumps and stilettos, which style would you say is your biggest seller?

Why do you thing this is?

Does it vary depending on seasons?

Your wide range seems to be really popular, what persuaded new look as a store to start the range?

How long has the wide range been around?

Do you think the increase is government awareness over obesity has influenced you wide range sales?

How many styles are duplicated in the wide range?

Is their styles unique to just the wide range?

You stock shoes made from different material what are the advantages of selling shoes from different material?

Sadie Harding

What is your favourite style of shoe? Why?

Where do you buy the majority of your shoes from? Why?

What do you tend to look for in a shoe? Why?

What is your favourite shoe shop? Why?

How much would you spend on a pair of shoes?

What shoes do you think is in the trend, at the moment? Why?

What shoes do you wear most often? Why?

Do you have work shoes?

Why do you wear them certain ones for work?

What do you think about shoes in general?

Quirky facts

1.It is illegal to walk down a street in Maine with your shoelaces untied.

2. In North Dakota, it is illegal to lie down and fall asleep with your shoes on.

3. American President Abraham Lincoln, had size 14 feet

4. The average person walks the equivalent of three and a half, times around the earth in a lifetime.

5. One quarter of all the bones in the human body are found in the feet.

6. Left handed people are generally left footed as well. They also tend to put their left foot forward first when they walk.

7. The first walk for charity in the UK took place on Boxing Day in 1959 in aid of the World Refugee Fund. A total of 21 walkers paid 1 shilling (5p) each to enter and raised £20 in sponsorship. The furthest anyone walked was 50 miles.

8. You need to use 200 muscles in your body to walk

9. It is against the law to take your shoes off if you have smelly feet in a theatre in Winnatka, Illinois.

10. Charlie Chaplin, Hollywood's silent comedian with the splay footed trademark walk, had his feet insured for $150,000 (£33,500) in the 1920's; a fortune at the time.

11. President Bush and Saddam Hussein both have their shoes made by the same Italian shoemaker!

12. The average American woman buys about five pairs of shoes each year; the average man, about two pairs. As a rule, men's shoes last longer and remain in fashion longer than women's footwear

13. The shoe size of the average American adult woman: 8.

14. Footwear should always be comfortable from the start--no shoes should require "breaking in."

15. To obtain the best fit, try shopping for shoes later in the afternoon as feet may be slightly swollen.

16. According to Harper's Index, the average increase in the protrusion of a woman's buttocks when she wears high heels is 25 per cent.

17. Sarah Jessica Parker, Linda Evangelista and China Chow all have Manolos named in their honour.

18. Imelda Marcos, wife of deposed Philippine president, Ferdinand Marcos, left behind approximately 1,500 pairs of shoes in her shoe room when they fled the country.

19. Going back farther in history, to 1793, it's said Marie Antoinette was so fond of fashion, and especially shoes, she spent the fortunes of France on these passions, and even went to her execution wearing two-inch heels.

20. Henry VIII initiated the craze for wide-tied shoes in England, presumably to hide his gout-swollen feet.

21. The average American woman owns 27 pairs of shoes.

22. 4 in 10 women have bought shoes which they have never worn

24. Over the next 13 to 14 years many of these will fuse together to form the 26 bones that make up the mature adult foot.

25. The adult foot has 26 bones, 19 muscles, over 100 ligaments and thousands of nerve endings.

26. Around 70% of foot problems come from wearing the wrong footwear or ill-fitting shoes. The majority of these are caused by ill-fitting footwear worn as a child.

27. It will take approximately 18 years for a child’s foot to fully develop.

28. A baby’s foot will grow faster through the first 3 years of life than at any other time in their life.

29. In the first 10 years a child’s foot will grow about 6 inches bigger than the size of their feet at birth.

30. A baby’s foot arch does not fully develop until 2 or 3 years.

31. The foot has 250,000 sweat glands releasing about a quarter pint of perspiration every day - the baby’s foot perspires twice the rate as an adult!

32. The temperature inside a child’s shoe can reach 120 degrees!

33. Children take in excess of 18,000 steps a day! Most feet walk about 70,000 miles in a lifetime - that's four times around the earth!

34. Every time the foot hits the floor when walking it's the equivalent of twice your body weight. Running increases this to up to three times your body weight. Not all of these facts were used as some where American and didn’t fit in with are documentary.

As well as plan out the different questions for the interviews we also did some ideas of how to place the different interviews and what would look good for the mise-en-scene. Below are the scans of the storyboards that we did.

For some of the interviews we had to ring up companies and plan out interviews and ask for permission. Below is a recoding of some of the phone calls.